Adriana Balmus

As a member of IMD Solicitors’ Digital Marketing team, Adriana brings strong academic background in management and marketing, she is passionate about crafting and executing digital campaigns that boost engagement, enhance brand visibility, and deliver measurable results. At IMD Solicitors, she manages the company’s social media accounts and websites in multiple languages (English, Romanian, Polish, Italian, and Russian) while monitoring performance metrics to ensure success.

Key Areas of Expertise:

• Social Media Marketing: Managing platforms like Facebook and Instagram, developing engaging content, scheduling posts, and analyzing performance metrics.

• SEO & Analytics: Conducting keyword research and optimizing website content to improve search engine rankings.

• Email Marketing: Designing and executing email campaigns, maintaining email databases, and tracking key performance indicators.

• Content Creation: Writing blogs, articles, and case studies, as well as designing visuals (including infographics, posts, brochures, videos, podcasts, and shorts) tailored to diverse audiences.

Academic Achievements (University of Bolton):

• Integrated Digital Marketing Strategies: Crafting multi-channel campaigns using SEO, PPC, and social media.

• Strategic Management: Gaining insights into market positioning, competition, and goal alignment.

• E-Commerce & Digital Marketing: Enhancing online presence by analyzing consumer behavior.

• Consumer Behavior Analysis: Skilled in using SPSS for data analysis.

• Project & Team Management: Leading and collaborating effectively to meet business goals.